Advertise in WhatsApp groups: how to price and publish sponsored posts
A guide for owners of niche groups and group networks who sell space to brands, and for advertisers who want to judge the asking price.
How it works in practice
Direct answer: Advertising in WhatsApp groups means paying a group owner to publish a sponsored message. There is no ad tool inside groups and no official price list; the price is agreed between the parties. The fairest way to price is by the audience that actually reads the post and by clicks, using cost per thousand readers (CPM) and cost per click (CPC), not by total member count.
In short:
- There are no native ads in groups; a sponsored post is a direct deal.
- Price by readers and clicks, not by members.
- The calculator shows CPM, CPC and a suggested price from a target CPM.
How a sponsored group post works
| Step | What to define |
|---|---|
| Proposal | Group audience, member count, average reads and clicks on past posts |
| Format | Text, image, link, button or poll; time slot and number of posts |
| Disclosure | Label the post as advertising so members are not misled |
| Publishing | Post scheduled by the group owner, without giving the advertiser admin access |
| Report | Clicks on the tracked link and reactions to the post |
Groups that accept any ad lose members. Cap the number of sponsored posts per week and turn down off-topic offers. To compare with other revenue models, see how to make money with a WhatsApp group.
Sponsored post price calculator
The post price and target CPM start at 0 for you to fill in. Read and click rates should come from your group's history, for example with tracked links.
Estimate based on the numbers you enter. WhatsApp does not show how many members read each message in large groups; use tracked clicks as the baseline.
Rules for advertisers and what to automate
- Publish only posts labeled as advertising and on the group's topic.
- Do not give the advertiser admin access; schedule the post yourself.
- Use the 9bot link allow list so only approved links stay in the group.
- Use scheduling of text, images, links, buttons and polls to hit the time slot you sold.
- Show advertisers the reports on members, growth, reactions and best times.
9bot runs on your own number and is not for bulk messaging. It has a single plan, Basic Pro, with a 7-day free trial. See also how to share affiliate links without a ban.
Read also
FAQ
Can you advertise in WhatsApp groups?
How much does it cost to advertise in a group?
Do I need to label the post as an ad?
How do I measure ad results?
